Style was once a luxury reserved for custom-built, one-off creations. A car named Chevrolet changed all that.The Chevrolet Motor Company was formed in 1911. The new company, started in a Flint garage as a cooperative venture between a Belgian-born race-car driver named Louis Chevrolet and William Durant, entrepreneur and the founder of General Motors. The first Chevrolet, the Classic Six, was a premium car priced at $2,500.Louis Chevrolet’s motto was “never give up.” And William Durant didn’t give up on the Chevrolet car after the Classic Six failed to earn a profit. He instinctively knew that a high-style yet affordable car could challenge the domination of the utilitarian Ford Model T. Chevrolet joined the GM family in 1917 as the automaker’s low-priced brand, and within 10 years the “Chevy” would be the number-one selling car in the United States.
In 1914 the Chevy “Bowtie” logo appeared for the first time. Also the first ever valve-in-head engine design was introduced. One of the first models to carry the Chevrolet bowtie badge was the Royal Mail roadster. This model Chevy was one that had almost every specific attribute all in one with a great visual appeal to it. It had a reliable 171-cid 4 cylinder engine and was priced around $750 including a top, windshield and speedometer.
Fast forwarding to 1948 Chevy came out with a new advanced design pickup truck. These trucks were introduced after World War II. Reliable and versatile, the Chevy half-ton continued as the farmer’s and tradesman’s four wheeled friend.
An American legend – the Corvette sports car – was born in 1953. Just 300 were built for that first model year. In 1955, Chevrolet ignited a performance revolution that continues to this day with the introduction of the small block V8. Nestled in the engine bay of the sleek new Bel Air, it was an overnight sensation. The ’55 was followed by an even hotter 1956 model, and a deftly restyled ’57 that remains a classic icon of the fabulous Fifties.
1970 the muscle car era! leading the way to the summit was the SS 454 Chevelle. With 450 horsepower LS-6 big-block could launch to 100 mph in only 13 seconds. This was the year that GM first permitted engines larger than 400 cid in it’s intermediate-sized cars.
1993 The Chevrolet Camaro Z28 was the fourth generation Camaro and was introduced as a coupe only. It featured a 275-horsepower version of the Corvette, this made the z28 the closest model to compare with the corvette available with a rear seat. The Camaro z28 served as the pace car in the Indy 500 four times making it the official pace car. Chevy then sold special Pace Car Edition models.
2016 The Corvette Z06, the first 650-horsepower supercar available in both coupe and convertible, as well as in automatic or manual transmission. Since ZO6 was developed from the start to be an open-top vehicle, coupe and convertible share the same aluminum frame structure, and are designed to reduce drag and keep the vehicle firmly planted to the road.